More customers are asking AI assistants instead of scrolling search results. AEO is the work of making sure that when they ask, your business is the answer they get.
Ask ChatGPT, Google's AI overview, or a voice assistant "who's the best [service] near me?" and you don't get ten blue links — you get a short, confident answer naming a few options. For the businesses named, it's the most valuable placement in search. For everyone else, they're simply not in the conversation.
Answer Engine Optimization (sometimes called Generative Engine Optimization) is how you earn a place in those answers. It overlaps with SEO but has its own priorities: being citable, being trusted, and being described consistently everywhere an engine might look.
We identify the exact questions customers ask engines about your service and area, then build clear, authoritative answers to them.
Reviews, credentials, citations and consistent information that make engines confident enough to name you.
Machine-readable markup so engines understand your services, location, hours and offerings without guessing.
Your business described the same way across your site, profile and the web — so engines never get conflicting signals.
In-depth, accurate content engines can quote directly, positioning you as the source of the answer.
Strategy that works across Google's AI features, ChatGPT and the other assistants your customers adopt.
AEO is early. That's precisely why it's worth your attention. The businesses establishing authority with answer engines today are building a lead that's hard to catch later — the same way early local-SEO adopters locked in map rankings competitors still struggle to take.
SEO ranks your pages in search results. AEO focuses on getting your business named and cited inside AI-generated answers and assistants. They share foundations — quality, authority, structure — but AEO optimizes for being the answer rather than a link.
Adoption of AI search is growing fast, and authority takes time to build. Starting now means you're established when these answers become the default way your customers search — rather than scrambling to catch up.
We track how engines describe and surface your business, your authority and citation signals, and the downstream traffic and enquiries. The field is new, so we're transparent about what is and isn't measurable yet.
An AEO assessment shows how AI engines currently see your business and where the opportunity is.
Request your assessment